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Dr. Aaron Hinde was at rock bottom. The economic crash of 2008 left him bankrupt as a new father and husband. The pressure was on. 

But as Dr. Aaron says, “You can only have the pity party for so long.” And with that he started hyperfocusing on moving from a scarcity to an abundance mindset.

“Mindset is really the foundation of your entire life’s trajectory.” -Dr. Aaron Hinde

And this mindset shift truly did change his entire life’s trajectory. Dr. Aaron Hinde is the Co-Founder and President of LIFEAID Beverage Company. LIFEAID is a leading manufacturer of premium, healthy, and convenient nutritional products designed to boost performance and speed recovery for people pursuing active and healthy lifestyles. 

In this episode of Thrive On Life, Dr. Aaron Hinde teaches us the key mindset lessons he learned along his journey from bankruptcy to scaling a multi-million dollar company. He also shares his practical tips on:

-How to communicate with a non-entrepreneur spouse/partner about your entrepreneur life

-How to overcome shyness

-How to attract the right people to be on your team and represent your brand

-How to pivot your business in the new normal

There is so much value, practical tips and mindset frameworks to take home with you, we can’t wait for you to listen!! Please share with a friend who needs this mindset shift!

Key Topics in This Episode

-The cycle of beliefs, thoughts, and actions that either keep us stuck and how to break out of the negative loop

“The belief system that we grow up with between zero and seven starts to drive those repetitive thoughts that occur in our mind. And those thoughts become our words. Our words become our actions over time. And those actions over time, equal results. And whatever results we get in life start to reinforce a belief system and the cycle repeats.” -Dr. Aaron Hinde

-How to move from a scarcity mindset to an abundance mindset

-Moving from the circle of concern to the circle of influence and how it changes your life and business

-Controlling our inputs (what we consume) to have a healthier mind

“I know that my, my daily trajectory adds up to a weekly trajectory, a monthly trajectory, a yearly trajectory. I want that trajectory going in a massively positive direction.” -Dr. Aaron Hinde

-The initial mistakes Dr. Aaron and his business partner made in the beginning that almost sunk the business

-The first steps they took to get traction around LIFEAID, show proof of concept, and generate sales

-The one metric Dr. Aaron says tells the health of your business

“There's one metric in a service-based business that tells me the health of your business. How many referrals do you get? If you're getting a ton of referrals, if the majority of your new business is by referral, you are doing a great job.” -Dr. Aaron Hinde

Key Learnings in This Episode

-You have control over your words, and your actions. By choosing your words and actions, over time you get more positive results which then change your belief system, which change your thoughts, and leads to more conviction behind your words and actions

-Garbage in, garage out. Pay attention to what you’re feeding your mind and adjust your morning routine to feed your mind with healthier, more positive content (turn off the news)

-You have to be in alignment with your spouse/partner around your entrepreneurial pursuits. If they’re not on board, it’s not going to work. 

“Alignment starts with yourself personally. What are you doing when no one else is looking? What if everything you did showed up on the front page of the New York times? Would you be okay with that? That's called personal alignment.” -Dr. Aaron Hinde

-Be extremely clear about your values and what type of people you’re looking for when hiring your team, because your brand isn’t just the product, it’s the people behind the product who leave a lasting impression with customers


Connect with Dr. Aaron Hinde and LIFEAID
Instagram: @aaronhinde

Connect with CJ Finley and Thrive On Life

Follow on Instagram: @cj.finley and @thriveonlife

Email [email protected]


Further Reading/Listening

Podcast: Staying Optimistic and Adapting in Tough Times with CJ and Erin Finley